In 1997, he co-founded, which he led to an IPO in July 2000. Zynga itself was the brainchild of Pincus who had started multiple companies before.
How it came to be, who is behind it, and what ultimately led to its closure will be covered in the next few chapters.įarmVille was created by game development studio Zynga, which in turn was founded in April 2007 by Mark Pincus, Justin Waldron, Eric Schiermeyer, Michael Luxton, and Steve Schoettler. The game was ultimately shut down in December 2020 after being played by hundreds of millions of people. Moreover, they could post requests that would show up on their friends’ Facebook news feed.įarmVille, which was built on Adobe Flash technology, could be accessed via Facebook, Microsoft’s MSN Games, Yahoo Games, or by downloading its iOS app. For instance, farm neighbours can assist each other in harvesting produce. Players could send requests for gifts to each other via the social network.įurthermore, FarmVille facilitated cooperation within the game. The social aspect of FarmVille was grounded in the fact that the game was mainly played on Facebook (an iPhone app existed for a short period as well). Users can engage in challenges, receive gifts from other players, or simply purchase virtual coins using real cash. Seeds, which are used to grow produce, as well as animals, can be obtained in a variety of ways.
For example, chickens grant you eggs while cows produce milk. Harvesting produce can take anywhere from a few hours to multiple days.Īdditionally, animals also yield returns. Each harvest propels the player towards a new level. The game is centred around planting and harvesting vegetables and trees for which users earn coins. Users can engage in a variety of activities such as taking care of farm animals and plants or creating buildings and decorating them. FarmVille, developed by Zynga, is a social network game that requires players to manage a virtual farm.
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